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The Economy of Brands

By: Publication details: UK: Palgrave Macmillan, 2010Description: 183ISBN:
  • 9781349312818
Subject(s): DDC classification:
  • 658.5038 LIN
Summary: "Branding has always been a divisive issue in the boardroom. On one side has sat the sceptics those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other has sat the believers those keen to differentiate and extract super normal earnings from very normal markets. And now Lindemann has reconciled the two in 'The Economy of Brands' - the most thorough insight ever published into 'branding' - the often misunderstood alchemy of marketing and economics.
List(s) this item appears in: New Arrivals for the Month of December - 2023
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.5038 LIN (Browse shelf(Opens below)) Available A27321
Reference Book Reference Book Alliance School of Business 658.5038 LIN (Browse shelf(Opens below)) Not for loan A27320
Total holds: 0

"Branding has always been a divisive issue in the boardroom. On one side has sat the sceptics those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other has sat the believers those keen to differentiate and extract super normal earnings from very normal markets. And now Lindemann has reconciled the two in 'The Economy of Brands' - the most thorough insight ever published into 'branding' - the often misunderstood alchemy of marketing and economics.

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