Graphic Design : The New Basics
Lupton, Ellen
Graphic Design : The New Basics - New York Princeton Architectural Press 2008 - 247
Graphic Design: The New Basics brings a much needed new focus to the study of graphic design. Ellen Lupton, best-selling author of such books as Thinking with Type, and her colleague Jennifer Cole Phillips have developed an up-to-date basic design text for people who want to understand graphic design in a critical , rigorous way, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, their book looks at structures ranging from point, line, and plane to scale, hierarchy, layer, and transparency. These concepts underline any work of design, from a logo or letterhead to a complex Web site. In an age when endlessly quoting and recycling popular media has become second nature, artists and designers are hungry to explore visually intensive, form-based thinking in a manner in tune with contemporary art, life, and technology.This colorful, compact,clearly written volume does just that.
9781568987705
Graphic Arts
Graphic Design
Design
741.6 LUP
Graphic Design : The New Basics - New York Princeton Architectural Press 2008 - 247
Graphic Design: The New Basics brings a much needed new focus to the study of graphic design. Ellen Lupton, best-selling author of such books as Thinking with Type, and her colleague Jennifer Cole Phillips have developed an up-to-date basic design text for people who want to understand graphic design in a critical , rigorous way, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, their book looks at structures ranging from point, line, and plane to scale, hierarchy, layer, and transparency. These concepts underline any work of design, from a logo or letterhead to a complex Web site. In an age when endlessly quoting and recycling popular media has become second nature, artists and designers are hungry to explore visually intensive, form-based thinking in a manner in tune with contemporary art, life, and technology.This colorful, compact,clearly written volume does just that.
9781568987705
Graphic Arts
Graphic Design
Design
741.6 LUP
