Enchantment: The Art of Changing Hearts, Minds and Actions
Kawasaki, Guy
Enchantment: The Art of Changing Hearts, Minds and Actions - New York Portfolio/Penguin 2011 - 211
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds.
This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decade of experience as an entrepreneur. Few people in the world are qualified to teach you how to enchant.
9780241953648
Persuasion (Psychology) in Organizations
Persuasion (Psychology)
Influence (Psychology)
Marketing--Psychological Aspects
Management--Psychological Aspects
658.80019 KAW
Enchantment: The Art of Changing Hearts, Minds and Actions - New York Portfolio/Penguin 2011 - 211
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds.
This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decade of experience as an entrepreneur. Few people in the world are qualified to teach you how to enchant.
9780241953648
Persuasion (Psychology) in Organizations
Persuasion (Psychology)
Influence (Psychology)
Marketing--Psychological Aspects
Management--Psychological Aspects
658.80019 KAW
