Enchantment: The Art of Changing Hearts, Minds and Actions (Record no. 46837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01121 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780241953648 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80019 KAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kawasaki, Guy |
| 245 ## - TITLE STATEMENT | |
| Title | Enchantment: The Art of Changing Hearts, Minds and Actions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Portfolio/Penguin |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 211 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? <br/>According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds. <br/>This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decade of experience as an entrepreneur. Few people in the world are qualified to teach you how to enchant. <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) in Organizations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Influence (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Psychological Aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management--Psychological Aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.
