Enchantment: The Art of Changing Hearts, Minds and Actions (Record no. 46837)

MARC details
000 -LEADER
fixed length control field 01121 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241953648
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019 KAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kawasaki, Guy
245 ## - TITLE STATEMENT
Title Enchantment: The Art of Changing Hearts, Minds and Actions
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Portfolio/Penguin
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 211
520 ## - SUMMARY, ETC.
Summary, etc How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? <br/>According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds. <br/>This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decade of experience as an entrepreneur. Few people in the world are qualified to teach you how to enchant. <br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Psychology) in Organizations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Psychology)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Influence (Psychology)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Psychological Aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management--Psychological Aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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