Designing Brand Identity: An Essential Guide for the Entire Branding Team
Wheeler, Alina
Designing Brand Identity: An Essential Guide for the Entire Branding Team - 5 - Hoboken, New Jersey John Wiley & Sons, Inc., 2017 - 324
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
9781118980828
Branding (Marketing)
Trademarks-Design
Advertising-Brand name products
658.827 WHE
Designing Brand Identity: An Essential Guide for the Entire Branding Team - 5 - Hoboken, New Jersey John Wiley & Sons, Inc., 2017 - 324
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
9781118980828
Branding (Marketing)
Trademarks-Design
Advertising-Brand name products
658.827 WHE
