Designing Brand Identity: An Essential Guide for the Entire Branding Team (Record no. 46933)

MARC details
000 -LEADER
fixed length control field 00879 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118980828
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 WHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wheeler, Alina
245 ## - TITLE STATEMENT
Title Designing Brand Identity: An Essential Guide for the Entire Branding Team
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons, Inc.,
Date of publication, distribution, etc 2017
Place of publication, distribution, etc Hoboken, New Jersey
300 ## - PHYSICAL DESCRIPTION
Extent 324
520 ## - SUMMARY, ETC.
Summary, etc Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trademarks-Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising-Brand name products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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