Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Jeffery, Mark
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know - 2010 John Wiley & Sons Inc., Canada - 298
We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non- marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having-and correctly using the numbers.
Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:
Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)
9780470504543
Marketing research.
Marketing
Mathematical models
Marketing Case studies
658.83 JEF
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know - 2010 John Wiley & Sons Inc., Canada - 298
We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non- marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having-and correctly using the numbers.
Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:
Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)
9780470504543
Marketing research.
Marketing
Mathematical models
Marketing Case studies
658.83 JEF
