Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Record no. 47256)

MARC details
000 -LEADER
fixed length control field 01302 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470504543
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 JEF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jeffery, Mark
245 ## - TITLE STATEMENT
Title Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons Inc.,
Place of publication, distribution, etc 2010
Date of publication, distribution, etc Canada
300 ## - PHYSICAL DESCRIPTION
Extent 298
520 ## - SUMMARY, ETC.
Summary, etc We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non- marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having-and correctly using the numbers.<br/><br/>Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:<br/>Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mathematical models
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Case studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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