Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Renvoisé, Patrick

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain - United States HarperCollins Focus 2007 - 243

The latest brain research is changing the way we think about sales. How can this help you increase your business
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

9781595551351


Marketing
Psychological aspects.
Consumers' preferences
Neuropsychology

658.80019 REN