Neuromarketing: (Record no. 47915)

MARC details
000 -LEADER
fixed length control field 01165 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781595551351
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019 REN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Renvoisé, Patrick
245 ## - TITLE STATEMENT
Title Neuromarketing:
Remainder of title Understanding the Buy Buttons in Your Customer's Brain
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc HarperCollins Focus
Place of publication, distribution, etc United States
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 243
520 ## - SUMMARY, ETC.
Summary, etc The latest brain research is changing the way we think about sales. How can this help you increase your business<br/>With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.<br/>Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Psychological aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuropsychology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Morin, Christophe
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.