Neuromarketing: (Record no. 47915)
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000 -LEADER | |
---|---|
fixed length control field | 01165 a2200193 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781595551351 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.80019 REN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Renvoisé, Patrick |
245 ## - TITLE STATEMENT | |
Title | Neuromarketing: |
Remainder of title | Understanding the Buy Buttons in Your Customer's Brain |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | HarperCollins Focus |
Place of publication, distribution, etc | United States |
Date of publication, distribution, etc | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 243 |
520 ## - SUMMARY, ETC. | |
Summary, etc | The latest brain research is changing the way we think about sales. How can this help you increase your business<br/>With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.<br/>Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Psychological aspects. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumers' preferences |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Neuropsychology |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Morin, Christophe |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.