The Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns
Barry, Pete
The Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns - 2nd - Thames and Hudson New York 2008 - 295
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
9780500290316
Advertising
Advertising campaigns.
659.1 BAR
The Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns - 2nd - Thames and Hudson New York 2008 - 295
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
9780500290316
Advertising
Advertising campaigns.
659.1 BAR
