The Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns (Record no. 50155)

MARC details
000 -LEADER
fixed length control field 00997 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250424154715.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500290316
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Barry, Pete
245 ## - TITLE STATEMENT
Title The Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thames and Hudson
Name of publisher, distributor, etc New York
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 295
520 ## - SUMMARY, ETC.
Summary, etc Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.