Business Envirnonment: Text and Case
Cherunilam, Francis
Business Envirnonment: Text and Case - 31 Rev - Mumbai Himalaya Publishring House 2024 - 752
The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic system, political and legal framework, social system, geographical and ecological conditions, demographic factors, etc. have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the business should be organised, the technology to be adopted etc. are all influenced by the environmental factors. For formulating appropriate business strategies, one should, therefore, have proper understanding of the business environment. This book sketches the various important aspects of the business-environment interface.
9789358409611
Business
Envirnonment
Economics Envirnonment
338.9 CHE
Business Envirnonment: Text and Case - 31 Rev - Mumbai Himalaya Publishring House 2024 - 752
The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic system, political and legal framework, social system, geographical and ecological conditions, demographic factors, etc. have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the business should be organised, the technology to be adopted etc. are all influenced by the environmental factors. For formulating appropriate business strategies, one should, therefore, have proper understanding of the business environment. This book sketches the various important aspects of the business-environment interface.
9789358409611
Business
Envirnonment
Economics Envirnonment
338.9 CHE
