Influence: The Psychology of Persuasion
Cialdini, Robert B.
Influence: The Psychology of Persuasion - New York Harper Colliens 2007 - 320
Influener, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Dr. Robert B. Cialdini is the seminal ex pert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled per suader, and how to defend yourself against them. Perfect for people in all walks of life, the principles of befluence will move you toward profound personal change and act as a driving force for your success.
9780061241895
Influence
business
153.852 CIA
Influence: The Psychology of Persuasion - New York Harper Colliens 2007 - 320
Influener, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Dr. Robert B. Cialdini is the seminal ex pert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled per suader, and how to defend yourself against them. Perfect for people in all walks of life, the principles of befluence will move you toward profound personal change and act as a driving force for your success.
9780061241895
Influence
business
153.852 CIA
