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Branded Entertainment : Product placement and Brand Strategy in the entertainment business

LEHU, JEAN-MARC

Branded Entertainment : Product placement and Brand Strategy in the entertainment business - London Kogan Page 2007 - 266

Public performances(791)

ISBN: 9780749451516

Subjects--Topical Terms:
Brand
Branded
Entertainment
Product
Strategy
business
placement
:

Dewey Class. No.: 791.40688 LEH

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