Branded Entertainment : Product placement and Brand Strategy in the entertainment business (Record no. 6487)

MARC details
000 -LEADER
fixed length control field 00891nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A15366
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749451516
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 791.40688 LEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LEHU, JEAN-MARC
245 ## - TITLE STATEMENT
Title Branded Entertainment : Product placement and Brand Strategy in the entertainment business
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 266
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Public performances(791)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branded
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entertainment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element placement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element :
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A15366 06/05/2014   Book Paradise Alliance School of Business 1   791.40688 LEH     395.00 Book 07/10/2012   2 Alliance School of Business