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New Strategic Brand Management

KAPFERER, JEAN-NOEL

New Strategic Brand Management Creating and sustaining brand equity long term - 4 - New Delhi Kogan Page 2011 - 560

Brand Management(658.827)

ISBN: 9788175544406

Subjects--Topical Terms:
Creating
Management
New
Strategic
equity
long
sustaining
term
Brand

Dewey Class. No.: 658.827 KAP

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