New Strategic Brand Management
KAPFERER, JEAN-NOEL
New Strategic Brand Management Creating and sustaining brand equity long term - 4 - New Delhi Kogan Page 2011 - 560
Brand Management(658.827)
9788175544406
Creating
Management
New
Strategic
equity
long
sustaining
term
Brand
658.827 KAP
New Strategic Brand Management Creating and sustaining brand equity long term - 4 - New Delhi Kogan Page 2011 - 560
Brand Management(658.827)
9788175544406
Creating
Management
New
Strategic
equity
long
sustaining
term
Brand
658.827 KAP