New Strategic Brand Management (Record no. 6876)
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000 -LEADER | |
---|---|
fixed length control field | 01123nam a2200313Ia 4500 |
001 - CONTROL NUMBER | |
control field | A15759 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120121s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788175544406 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 KAP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KAPFERER, JEAN-NOEL |
245 ## - TITLE STATEMENT | |
Title | New Strategic Brand Management |
Remainder of title | Creating and sustaining brand equity long term |
250 ## - EDITION STATEMENT | |
Edition statement | 4 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Kogan Page |
Date of publication, distribution, etc | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 560 |
365 ## - TRADE PRICE | |
Price type code | Rs |
500 ## - GENERAL NOTE | |
General note | Brand Management(658.827) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Creating |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | New |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | equity |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | long |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | sustaining |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | term |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand |
Price effective from | Accession No. | Date last seen | Damaged status | Vendor | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Withdrawn status | Total Checkouts | Home library |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
22/01/2012 | A15759 | 06/05/2014 | Book Paradise | Alliance School of Business | 658.827 KAP | 495.00 | Book | 07/08/2012 | 1 | Alliance School of Business | |||||
22/01/2012 | A16606 | 06/05/2014 | Book Paradise | Alliance School of Business | 658.827 KAP | 495.00 | Book | 10/09/2013 | 1 | Alliance School of Business |