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Strategic Brand Management : Building, Measuring and Managing brand equity

KELLER, KEVIN LANE

Strategic Brand Management : Building, Measuring and Managing brand equity - 3 - New Delhi Prentice Hall of India 2008 - xxi+682

Brand Management(658.827)

Subjects--Topical Terms:
Brand
Management
Managing
Measuring
Strategic
equity
Building,
:

Dewey Class. No.: 658.827 KEL

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