Strategic Brand Management : Building, Measuring and Managing brand equity (Record no. 8792)

MARC details
000 -LEADER
fixed length control field 00927nam a2200277Ia 4500
001 - CONTROL NUMBER
control field D01322
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER, KEVIN LANE
245 ## - TITLE STATEMENT
Title Strategic Brand Management : Building, Measuring and Managing brand equity
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice Hall of India
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxi+682
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Brand Management(658.827)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Measuring
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element equity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element :
Holdings
Price effective from Accession No. Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 D01322 06/05/2014   Alliance School of Business   658.827 KEL     Donated Book 10/09/2013   1 Alliance School of Business
22/01/2012 D01323 06/05/2014   Alliance School of Business   658.827 KEL     Donated Book       Alliance School of Business