Services Marketing (Record no. 2025)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01204nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | A04923 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120121s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070530424 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZEITHAML, VALARIE A |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | Integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx;668 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 500 ## - GENERAL NOTE | |
| General note | Management of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services-industries marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BITNER, MARY JO |
| Price effective from | Accession No. | Date last seen | Damaged status | Vendor | Current library | Total Renewals | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Withdrawn status | Total Checkouts | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22/01/2012 | A05402 | 06/05/2014 | Book Paradise | Alliance School of Business | 1 | 658.8 ZEI | 385.00 | Book | 25/03/2014 | 4 | Alliance School of Business | |||||
| 22/01/2012 | A05404 | 06/05/2014 | Book Paradise | Alliance School of Business | 658.8 ZEI | 385.00 | Book | 19/03/2014 | 3 | Alliance School of Business | ||||||
| 22/01/2012 | A05403 | 06/05/2014 | Book Paradise | Alliance School of Business | 1 | 658.8 ZEI | 385.00 | Book | 18/03/2014 | 3 | Alliance School of Business |
