Marketing (Record no. 23138)

MARC details
000 -LEADER
fixed length control field 00495nam a2200133 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072539119
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bearden
245 ## - TITLE STATEMENT
Title Marketing
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA
Name of publisher, distributor, etc MC-Graw Hill
Date of publication, distribution, etc 2004
500 ## - GENERAL NOTE
General note 15. Wholesaling and logistics management<br/>16. An Overview of marketing communication<br/>17. Advertising and public relation<br/>18. Consumer and Trade sales promotion<br/>19. Personal Selling and sales management<br/>20 Direct Marketing Communications
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Management CD-ROM

No items available.