Marketing Communications management (Record no. 2958)

MARC details
000 -LEADER
fixed length control field 00870nam a2200265Ia 4500
001 - CONTROL NUMBER
control field A09516
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 COP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name COPLEY, PAUL
245 ## - TITLE STATEMENT
Title Marketing Communications management
Remainder of title Concepts & Theories, Cases & practices
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Uinited Kingdom
Name of publisher, distributor, etc Butterworth-Heinemann
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xiv+441
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note General management(658)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Approach
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Concepts
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element practices
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Accountability
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A09516 06/05/2014   Sri Durga Distributors Alliance School of Business   658.802 COP     495.00 Book   Alliance School of Business