Basic Marketing (Record no. 30439)

MARC details
000 -LEADER
fixed length control field 00574nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-059410-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault William D
245 ## - TITLE STATEMENT
Title Basic Marketing
Remainder of title A Global-Managerial Approach
250 ## - EDITION STATEMENT
Edition statement 15
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw-Hill Publishing Company Limited
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 792
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising ; Buying Behaviour ; Consumer Market ; Marketing Environment ; Marketing Ethics ; Market
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mccarthy Jerome E

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