Marketing Research (Record no. 40221)

MARC details
000 -LEADER
fixed length control field 01147nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126577125
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Wiley India Pvt. Ltd.
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent 610
520 ## - SUMMARY, ETC.
Summary, etc About the Book: Marketing Research The 11th Edition of Marketing Research (by Aaker et al.) has been adapted to Indian perspective without much dilution of its global flavor. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions, and actions. In this edition, readers are expected to learn, explore,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name V. Kumar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leone, Robert P
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

No items available.