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Marketing Research

By: By: Material type: TextTextPublication details: New Delhi: Wiley India Pvt. Ltd., 2019Description: 610ISBN:
  • 9788126577125
Subject(s): DDC classification:
  • 658.83 AAK
Summary: About the Book: Marketing Research The 11th Edition of Marketing Research (by Aaker et al.) has been adapted to Indian perspective without much dilution of its global flavor. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions, and actions. In this edition, readers are expected to learn, explore,
List(s) this item appears in: New Arrivals for the Month of September - 2023
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.83 AAK (Browse shelf(Opens below)) Available A26366
Donated Book Donated Book Alliance School of Business Gratis 658.83 AAK (Browse shelf(Opens below)) Available D05816
Total holds: 0

About the Book: Marketing Research The 11th Edition of Marketing Research (by Aaker et al.) has been adapted to Indian perspective without much dilution of its global flavor. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions, and actions. In this edition, readers are expected to learn, explore,

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