Neuromarketing for Dummies (Record no. 42621)

MARC details
000 -LEADER
fixed length control field 00468 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126544387
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 GEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Genco, Stephen J
245 ## - TITLE STATEMENT
Title Neuromarketing for Dummies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2013
Name of publisher, distributor, etc Wiley India Pvt. Ltd,.
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 392
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuromarketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Psychological Aspects
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pohlmann, Andrew P
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Steidl, Peter
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.