Marketing as Strategy : understanding the CEO's agenda for driving growth and innovation

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Material type: Text

TextLanguage: English Publication details: London: Penguin Books, 2004Edition: FirstDescription: 270ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.802 KUM (Browse shelf(Opens below))	Available		A04519
Book	Alliance School of Business	658.802 KUM (Browse shelf(Opens below))	Available		A04520

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Management of Marketing

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