Does marketing need reform? : : fresh perspectives on the future / Sheth, Jagadish N, Rajendra S. Sisodia, editors.
Material type:
TextPublication details: Armonk, N.Y. :: M.E. Sharpe,, c2006Description: vii, 352 p. : ill. ; 26 cmISBN: - 9788184050509
- 076561698X (cloth : alk. paper)
- 658.8 SHE 22
- HF5415 .D623 2006
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.8 SHE (Browse shelf(Opens below)) | Not for loan | A17427 | |||
Book
|
Alliance School of Business | 658.8 SHE (Browse shelf(Opens below)) | Available | A17428 |
Total holds: 0
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| 658.8 SHE Marketing Management | 658.8 SHE Handbook of Relationship Marketing | 658.8 SHE Does marketing need reform? : | 658.8 SHE Does marketing need reform? : | 658.8 SHE Winning back your market : | 658.8 SHE Winning back your market : | 658.8 SHE Marketing Management |
Includes bibliographical references and index.
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