Making of a Name : Inside story of the brands we buy

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Material type: Text

TextLanguage: English Publication details: New York: Oxford University Press, 2004Description: 575ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.827 RIV (Browse shelf(Opens below))	Available		A05044

Total holds: 0

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Previous	658.827 OLI Wally Olins on Brand With 55 Illustrations	658.827 PRI Brand Immortality	658.827 RIE Origin of Brands: How Product Evolution Creates endless possibilities for new Brands	658.827 RIV Making of a Name	658.827 SAG Brand Management	658.827 SAH Brands and the Brain: How to Use Neuroscience to Create Impactful Brands	658.827 SAH Brands and the Brain: How to Use Neuroscience to Create Impactful Brands	Next

Brand Management(658.827)

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