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Strategic marketing problems : : cases and comments / / Roger A. Kerin, Robert A. Peterson.

By: By: Material type: TextTextPublication details: Upper Saddle River, NJ :: Pearson/Prentice Hall,, c2007Edition: 11th edDescription: x, 722 p. : ill. ; 29 cmISBN:
  • 0131871528 (hbk.)
Subject(s): LOC classification:
  • HF5415.135 .K47 2007
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.802 KER (Browse shelf(Opens below)) Not for loan A18552
Reference Book Reference Book Alliance School of Business 658.802 KER (Browse shelf(Opens below)) Not for loan A18553
Reference Book Reference Book Alliance School of Business 658.802 KER (Browse shelf(Opens below)) Not for loan A18554
Total holds: 0

Includes bibliographical references and indexes.

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