Service management and marketing : : a customer relationship management approach / Christian Grönroos.
Material type: TextPublication details: Chichester ; New York :: Wiley,, c2000Edition: 2nd edDescription: x, 394 p. : ill. ; 25 cmISBN:- 0471720348 (alk. paper)
- 658.8 GRO 21
- HD9980.5 .G776 2000
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Reference Book | Alliance School of Business | 658.8 GRO (Browse shelf(Opens below)) | Not for loan | A18602 |
Total holds: 0
Browsing Alliance School of Business shelves Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
658.8 GRE Marketing / | 658.8 GRO Marketing | 658.8 GRO Marketing | 658.8 GRO Service management and marketing : | 658.8 GUP Marketing management | 658.8 GUP Marketing Management: Indian Cases | 658.8 GUP Marketing Management: Indian Cases |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.