Predatory marketing : : what everyone in business needs to know to win today's consumer / / C. Britt Beemer, with Robert L. Shook.
Material type:
TextPublication details: New York :: William Morrow & Co.,, c1997Edition: 1st edDescription: xvi, 288 p. ; 25 cmISBN: - 0688148360
- What everyone in business needs to know to win today's American consumer
- 658.800973 BEE 20
- HF5415.1 .B44 1997
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.800973 BEE (Browse shelf(Opens below)) | Not for loan | A18734 |
Total holds: 0
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Includes bibliographical references (p. [278]-281) and index.
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