Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen.
Material type:
TextPublication details: New York :: J. Wiley,, c1998Description: xxii, 711 p. : ill., col. maps ; 26 cmISBN: - 0471592889 (alk. paper)
- 658.84 KOT 21
- HF1416 .K68 1998
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.84 KOT (Browse shelf(Opens below)) | Not for loan | A18884 |
Total holds: 0
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| 658.84 KIR International marketing / | 658.84 KOT Global Marketing Management | 658.84 KOT Global marketing management | 658.84 KOT Global Marketing Management | 658.84 KOT International Marketing | 658.84 LAM Global marketing / | 658.84 LAS International marketing : Managing worldwide operations in a changing international environment |
Includes bibliographical references and indexes.
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