Strategic marketing problems : Cases and comments : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type: TextPublication details: Upper Saddle River, NJ :: Pearson/Prentice Hall,, c2001Edition: 9th edDescription: 653 p. : ill. ; 29 cmISBN:- 0130277762
- HF5415.135 .K47 2007
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Donated Book | Alliance School of Business | Gratis | 658.802 KER (Browse shelf(Opens below)) | Available | D02091 | |||
Donated Book | Alliance School of Business | Gratis | 658.802 KER (Browse shelf(Opens below)) | Available | D02092 |
Total holds: 0
Browsing Alliance School of Business shelves, Collection: Gratis Close shelf browser (Hides shelf browser)
658.802 GIL Strategic Marketing Planning | 658.802 HOO Marketing Strategy and Competitive Positioning | 658.802 KER Strategic marketing problems : Cases and comments | 658.802 KER Strategic marketing problems : Cases and comments | 658.802 WAL Marketing Strategy : A Decision-Focused Approach | 658.802 WES Strategic Marketing | 658.802 WES Strategic Marketing |
Includes bibliographical references and indexes.
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