Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York :: McGraw-Hill,, c2005Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN: - 0072864877 (alk. paper)
- 0071111778 (international : alk. paper)
- 658.8342 PET 22
- HF5415.3 .P468 2005
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.8342 PET (Browse shelf(Opens below)) | Not for loan | A19244 |
Total holds: 0
Browsing Alliance School of Business shelves Close shelf browser (Hides shelf browser)
| 658.8342 NAI Consumer Behaviour in Indian Perspective | 658.8342 PAN Business and Consumer Analytics | 658.8342 PET Consumer behavior and marketing strategy | 658.8342 PET Consumer behavior and marketing strategy | 658.8342 PET Consumer Behaviour and Marketing Strategy | 658.8342 RIE Word Of Mouse | 658.8342 SCH Consumer Behaviour |
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