Consumer behavior : A strategic approach : / Henry Assael.

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TextPublication details: Boston :: Houghton Mifflin,, c2004Description: xxiii, 631 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	Reference	658.8342 ASS (Browse shelf(Opens below))	Not for loan		A19301

Total holds: 0

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Previous	658.8 MAZ Conversations with marketing masters	658.8 SUN An Empirical Model of Pre-Purchase Intention Antecedents of Electric Vehicles	658.83 ROO A Study on the Antecedents of the Buyer Behavior of Herbal Health Products	658.8342 ASS Consumer behavior : A strategic approach	658.8342 SHA A Study on Adolescence Buying Decision-making Process for Technology Products in Metropolitan City with reference to Bangalore	658.8342 SOL Consumer behavior :	658.8342 SOL Consumer behavior :	Next

Includes bibliographical references and indexes.

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