Marketing classics : A selection of influential articles : / [compiled by] Ben M. Enis, Keith K. Cox.
Material type:
TextPublication details: [Boston] :: Allyn and Bacon,, c1988Edition: 6th edDescription: xii, 544 p. ; 24 cmISBN: - 0205113796 (pbk.)
- 0205116450 (International ed. : pbk.)
- 658.8 19
- HF5415 .M29748 1988
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.8 ENI (Browse shelf(Opens below)) | Not for loan | A19438 |
Total holds: 0
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| 658.8 DUT Marketing Management | 658.8 ECO Pocket Marketing - The skills and practice of marketing | 658.8 EIS Waiting for your cat to bark? : | 658.8 ENI Marketing classics : A selection of influential articles | 658.8 ETZ Marketing | 658.8 ETZ Marketing | 658.8 ETZ Marketing |
Includes bibliographies and index.
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