Marketing management : Knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. :: Irwin/McGraw-Hill,, c1998Edition: 5th edDescription: xvi, 944 p. : col. ill. ; 24 cmISBN: - 0256226334
- 658.8 21
- HF5415.13 .P387 1998
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.8 PET (Browse shelf(Opens below)) | Not for loan | A19515 |
Total holds: 0
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| 658.8 PET A preface to marketing management | 658.8 PET Marketing management : Knowledge and skills | 658.8 PET Marketing management : Knowledge and skills | 658.8 PET Marketing management : Knowledge and skills | 658.8 PET Marketing management : Knowledge and skills | 658.8 PET A preface to marketing management | 658.8 PET Marketing management : Knowledge and skills |
Includes bibliographical references and indexes.
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