Advertising : : principles & practice / / William Wells, John Burnett, Sandra Moriarty.
Material type: TextPublication details: Upper Saddle River, N.J. :: Prentice Hall,, c1998Edition: 4th edDescription: xxi, 731 p. : ill. (some col.) ; 29 cmISBN:- 0135978815
- 659.1 WEL 21
- HF5823 .W455 1998
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Reference Book | Alliance School of Business | 659.1 WEL (Browse shelf(Opens below)) | Not for loan | A19817 |
Total holds: 0
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659.1 VIL Advertising basics! | 659.1 WEL Advertising: Principles and Practice | 659.1 WEL Advertising: Principles and Practice | 659.1 WEL Advertising : | 659.1 WEL Advertising : | 659.1019 HIL About Face | 659.1019 HIL About Face; The Secrets of Emotionally Effective Advertising |
Includes bibliographical references and index.
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