Advertising : : principles & practice / / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextPublication details: Upper Saddle River, N.J. :: Prentice Hall,, c2003Edition: 6th edDescription: xxxii, 599 p. : col. ill. ; 28 cmISBN: - 0130477222
- 659.1 WEL 21
- HF5823 .W455 2003
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 659.1 WEL (Browse shelf(Opens below)) | Not for loan | A19837 |
Total holds: 0
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| 659.1 WEL Advertising: Principles and Practice | 659.1 WEL Advertising: Principles and Practice | 659.1 WEL Advertising : | 659.1 WEL Advertising : | 659.1019 HIL About Face | 659.1019 HIL About Face; The Secrets of Emotionally Effective Advertising | 659.1019 PAC Hidden Persuaders |
Includes bibliographical references and index.
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