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Marketing

By: Material type: TextTextPublication details: N.A.: South-Western Thomson Learning, 1996Edition: 5thISBN:
  • 0256206155
DDC classification:
  • 658.8 BER
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Management CD-ROM Management CD-ROM Alliance School of Business 658.8 BER (Browse shelf(Opens below)) Available MCD0177
Total holds: 0
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658.8 BER Marketing / 658.8 BER Marketing 658.8 BER Marketing 658.8 BER Marketing 658.8 BER Marketing 658.8 BER Marketing 658.8 BER Marketing

Ch- 7 Organizational Markets and Buying Behavior
Ch- 8 Collecting and Using Information
Ch-9 Marketing Segmentation, Targeting & Positioning

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