Marketing

By:

Bearden

Material type: Text

TextPublication details: USA: MC-Graw Hill, 2004Edition: 4thISBN:

0072539119

DDC classification:

658.8 BEA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Management CD-ROM	Alliance School of Business	658.8 BEA (Browse shelf(Opens below))	Available		MCD0190

Total holds: 0

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7. Marketing Segmentation and targeting
8. Product Services, concepts and strategy
9. Developing new product and services
10. Product and services strategy
11. Pricing Concept
12. Price determination and Pricing strategy
13. Marketing Channels
14. Retailing

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