Intellectual property and business : The power of intangible assets / Rodney D. Ryder, Ashwin Madhavan.

By:

Ryder, Rodney D

By:

Madhavan, Ashwin [author.]

Material type: Text

TextPublication details: New Delhi: Sage, 2014Description: xii, 304 pages : illustrations; 22 cmISBN:

9788132117919

Subject(s):

Intellectual property -- United States

DDC classification:

346.048 RYD 23

Contents:

The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Donated Book	Alliance School of Law	346.048 RYD (Browse shelf(Opens below))	Available		LD00449

Total holds: 0

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Includes bibliographical references and index.

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