What''s In a Name? : Advertising and the concept of brands

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Material type: Text

TextLanguage: English Publication details: New Delhi: Prentice Hall of India, 2003Edition: 2Description: 308ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.8343 JON (Browse shelf(Opens below))	Available		A12839

Total holds: 0

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Previous	658.8343 EDW Creating Passion Brands : Getting to the heart of branding	658.8343 HAR Increasing Customer Loyalty	658.8343 HAR Harvard Business Review on Customer Loyalty	658.8343 JON What''s In a Name? : Advertising and the concept of brands	658.8343 LEN Experience the Message	658.8343 LIN Brand Child Remarkable insights into the minds of today's global kids and their relationships with brands	658.8343 LIN Brand Child Remarkable insights into the minds of today's global kids and their relationships with brands	Next

Management of Marketing

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