Type for Type: Custom Typeface Solutions for Modern Visual

Material type: Text

TextLanguage: English Publication details: Hong Kong: Victionary, 2019Description: 299ISBN:

9789887903420

Subject(s):

DDC classification:

741.6 VIC

Summary: "Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike."--Publisher's website

List(s) this item appears in: New Arrivals for the Month of March 2023 - Design

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	741.6 VIC (Browse shelf(Opens below))	Available		LA02093

Total holds: 0

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Previous	741.6 STO Letterhead and Logo Design 6	741.6 THO Graphics and Packaging Production: The Manufacturing Guides	741.6 TUF Visual Explanations: Images and Quantities, Evidence and Narrative	741.6 VIC Type for Type: Custom Typeface Solutions for Modern Visual	741.6 VIC On the Road to Variable: The Flexible Future of Typography	741.6 WEB Layout Look Book 2	741.6 WOO Type in Motion 2	Next

"Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike."--Publisher's website

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