Design of Business: Why Design Thinking is the Next Competitive Advantage

By:

Martin, Roger

Publication details: Boston: Harvard Business Review Press, 2009Description: 191ISBN:

9781422177808

Subject(s):

DDC classification:

658.4063 MAR

Summary: Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'

List(s) this item appears in: New Arrivals for the Month of April - 2023

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.4063 MAR (Browse shelf(Opens below))	Available		A15060
Book	Alliance School of Liberal Arts	658.4063 MAR (Browse shelf(Opens below))	Available		LA02368

Total holds: 0

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Previous	658.4034 TAH Operations Research: An Introduction	658.404 GRE Head First PMP: a Brain Friendly Guide	658.404 ROS PMP Study Guide: a Precise Study Guide for the Busy Project Manager	658.4063 MAR Design of Business: Why Design Thinking is the Next Competitive Advantage	658.4092 PAT Leadership Sutra: An Indian Approach to Power	658.4092 SHA Leader who had no title: A modern fable on real success in business and in life	658.42 CLA Corporate Governance: A Survey	Next

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'

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