Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

By:

Sahay, Arvind

Publication details: Gurugram: Penguin , 2022Description: 352ISBN:

9780143452614

Subject(s):

DDC classification:

658.827 SAH

Summary: It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

List(s) this item appears in: New Arrivals for the Month of September - 2023

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.827 SAH (Browse shelf(Opens below))	Available		A26257
Book	Alliance School of Business	658.827 SAH (Browse shelf(Opens below))	Available		A26256

Total holds: 0

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Previous	658.827 RIV Making of a Name	658.827 SAG Brand Management	658.827 SAH Brands and the Brain: How to Use Neuroscience to Create Impactful Brands	658.827 SAH Brands and the Brain: How to Use Neuroscience to Create Impactful Brands	658.827 SAR Strategic Brand Management for B2B Markets : A road map for organizational transformation	658.827 SCH Handbook of Strategic Brand Communication Campaigns	658.827 SEN Brand Positioning: Strategies for Competitive Advantage	Next

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

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