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Media Audience Research: A Guide for Professionals

By: By: Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2016Description: 2814ISBN:
  • 9789351506430
Subject(s): DDC classification:
  • 302.2072 MYT
Summary: This book outlines all the methods for conducting research?both active and passive as well as quantitative and qualitative?in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners
List(s) this item appears in: New Arrivals for the Month of November - 2023
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26743
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26748
Reference Book Reference Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Not for loan A26740
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26749
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26747
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26750
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26759
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26745
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26758
Book Book Alliance School of Business SC & ST Book Bank - Mezzanine Floor 302.2072 MYT (Browse shelf(Opens below)) Available A26752
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26742
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26756
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26751
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26741
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26753
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26755
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26746
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26754
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26744
Book Book Alliance School of Business 302.2072 MYT (Browse shelf(Opens below)) Available A26757
Total holds: 0

This book outlines all the methods for conducting research?both active and passive as well as quantitative and qualitative?in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners

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