Global Marketing

By:

Green, Mark C

By:

Keegan, Warren J

Publication details: United Kingdom: Pearson Education Limited., 2020Edition: 10Description: 627ISBN:

9781292304021

Subject(s):

DDC classification:

658.84 GRE

Summary: Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas

List(s) this item appears in: New Arrivals for the Month of February 2024

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Alliance School of Business	658.84 GRE (Browse shelf(Opens below))	Available	A27546
Reference Book	Alliance School of Business	658.84 GRE (Browse shelf(Opens below))	Not for loan	A27514
Book	Alliance School of Business	658.84 GEE (Browse shelf(Opens below))	Available	A27471
Book	Alliance School of Business	658.84 GEE (Browse shelf(Opens below))	Available	A27470

Total holds: 0

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Previous	658.84 GIL Global Marketing :	658.84 GIL Global Marketing	658.84 GRE Global Marketing	658.84 GRE Global Marketing	658.84 HAG Out of the Box	658.84 HOL Global Marketing: A Decision-oriented Approach	658.84 ICF Case Studies in International Marketing	Next

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas

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